Bunty Sajdeh (Ritika Sajdeh’s cousin) runs PR for sports stars through his firm Cornerstone Sport & Entertainment. Some fans suggest Bunty is organizing a PR campaign to keep Ritika’s husband Rohit Sharma on the good side of fans while demeaning his teammate Virat Kohli at the same time.
However, these reports are largely fan gossip and have no substantial proof available to support such claims.
Ritika Sajdeh Bio
| Attribute | Details |
| Full Name | Ritika Sajdeh Sharma |
| Date of Birth | December 21, 1987 |
| Age | 36 years (as of 2024) |
| Birthplace | Mumbai, Maharashtra, India |
| Nationality | Indian |
| Profession | Sports Manager |
| Education | Graduate |
| Father | Bobby Sajdeh |
| Mother | Tina Sajdeh |
| Sibling | Kunal Sajdeh (Brother) |
| Spouse | Rohit Sharma (Married on December 13, 2015) |
| Children | Samaira Sharma (Daughter) |
| Height | 161 cm (5 feet 3 inches) |
| Weight | 55 kg |
| Zodiac Sign | Sagittarius |
| Religion | Hinduism |
| Net Worth | Approximately INR 10 crores (as of 2024) |
| Social Media | Instagram: @ritssajdeh |
Ritika Sajdeh is one of the most prominent sports managers in India. She is popular for handling several engagements of top sportspeople across the country. Ritika’s career began at Cornerstone Sport & Entertainment where she combined with Bunty Sajdeh (her cousin) to elevate the profile of many sports stars.
Early life
Ritika hails from a well-to-do family in Mumbai India. She was born in December 1987 to Bobby and Tina Sajdeh. The sports manager developed several vital qualities through the best education and is known for excellent interpersonal skills. Ritika sometimes attributes her success as a man-manager to values built through experiences in her early family life.
Career in sports management
Her career at Cornerstone Sport & Entertainment brought her into close working relationships with top athletes across sports. She is now an expert in handling schedules and coordinating endorsements while also ensuring smooth operations for all clients.
Her professional approach to building strong relationships with clients is a major reason for her success. Ritika’s career choice also brought her much attention through the ever-competitive sporting world.
How Has She Helped in Shaping Her Husband’s Image?
Cornerstone Sport & Entertainment does the heavy lifting when Rohit Sharma’s image is concerned. The agency sponsors several PR campaigns to keep fan sympathy for Sharma’s recent horrible performances under total control. However, their actions have not gone unnoticed so far.
Harsha Bhogle Urges the BCCI to Ban Players from Having PR Agencies
Popular sports commentator Harsha Bhogle did not mince words as he suggested a total ban of PR agencies for current Team India cricketers. Many cricket fans share the veteran commentator’s position after the Men in Blue surrendered their last Border-Gavaskar Trophy too easily to Australia:
“Reading of the changes the BCCI is apparently suggesting for the Indian team. I don’t know how much to believe but if I had to nominate one rule to be strictly applied, it would be to ban team members from having PR agencies,” he said.
Several issues plaguing the Indian team need urgent action. The BCCI seems to think in that direction after introducing strict guidelines to govern player participation in internationals. India losing a 5-game Test series to Australia after winning the first match was all the convincing cricket administrators needed.
OPINION: Should Team India Cricketers Have PR Agencies?
PR agencies shouldn’t be a problem
Senior Team India cricketers working with PR agencies shouldn’t be a problem. However, some of these firms may go too far in image management and risk putting the team’s efforts in jeopardy.
For example, certain standards are expected of players like captain Rohit Sharma and former skipper Virat Kohli. The presence of PR agencies has made it impossible for fans to construct a robust assessment of such players’ performances in recent years.
Maintaining the image of players through PR jeopardises team effort
PR agencies may favour keeping their client’s image as spotless as possible; however, the team suffers for such marketing tactics on the pitch.
Late 2024 was a troubling time for Indian cricket, particularly in the Test format. Back-to-back losses against New Zealand (0–3 whitewash at home) and Australia (1–3 loss Down Under) ruined India’s chances of qualification for the World Test Championship (WTC) Final.
PR agencies all did their jobs to make sure the attention of fans shifted from their clients’ poor performances quickly. However, the issue remains – older, unfit players ruined efforts of talented youngsters and other experienced hands with poor performances across these games.
PR companies ‘muddled the waters’ in a sense, but Team India may pay more prices for their image laundering.
What must the BCCI do?
A tough stance on this issue is necessary if the Men in Blue will regain their dominance over opposing teams across formats from 2025. The recent strict BCCI guidelines are a welcome start, but more action is necessary to ensure only the best represent Team India in every position.
