Pakistan cricket jersey sponsor 2024

Pepsi is the Pakistan cricket jersey sponsor of 2024 along with other major brands. The Pakistan Cricket Board (PCB) maintains contractual agreements with at least a dozen brands that sponsor the team jersey and other essentials.

Pakistan Cricket Jersey Sponsor 2024: ODIs

Pepsi renewed their contract with the PCB, extending their partnership to over two (2) decades. The beverage company has been Pakistan’s main sponsor for over three years, and they have renewed at least twice over the last decade. Pepsi appears on the Pakistan senior Men’s jersey sleeve and on some training kits for Men in Green players.

Pakistan Cricket Jersey Sponsor 2024: Tests

TCL is an LED TV company with a running agreement as Pakistan’s Test jersey sponsor since 2022. The company has been a major commercial partner of the Pakistan team, agreeing to be an associate partner ahead of important Test series since the agreement period commenced. TCL’s logo appears on Pakistan’s Test jerseys and also features on limited-overs kits for some tournaments.

Pakistan Cricket Jersey Sponsor 2024: T20Is

Parkview City is one of Pakistan’s biggest-ever real estate companies with its massive presence in Islamabad and other major cities. The company has a running contract with Pakistan’s cricket board to appear as its official T20I team sponsor.

Other Commercial Partners

PUBG Mobile

e-sports is gaining ground among Pakistani youth, prompting PUBG Mobile to sign a dea with the PCB in 2022. The deal was signed before Pakistan engaged in a T20I series against England and targets the young generation of Men in Green fans.

Tapal Tea

PCB has its main tea partner as Tapal Tea, one of the most popular beverage companies in Pakistan. The company has renewed with the PCB to become their official partner after an initial 12-month agreement elapsed.

Etisalat

UAE-based Etisalat also has a long-running contract with the PCB as one of their major commercial sponsors. Etisalat is a telecommunications company with a wide presence in Asia and other locations worldwide. The deal sees Etisalat assume a role as a main streaming and broadcasting partner of the PCB.

Sony

Sony India signed a deal for three years with the PCB to gain access to broadcasting rights. The agreement sees Sony India gain access to Pakistan Test, T20I, and ODI games and Pakistan T20 league games.

ICC TV

The PCB has a running deal with ICC TV for streaming rights. ICC TV operates as an OTT streaming company and runs as a media arm of the International Cricket Council. The deal will be due for renewal in 2024.

Broadcasting sponsors

The PCB’s 3-year deal signed in 2021 is still in effect that grants several broadcasting companies the rights to transmit international games for Pakistan’s national team and Pakistan Super League (PSL) games.

The 36-month deal will see Sky Sports, Sky NZ, Flow Sports, Willow TV, and other broadcasting sponsors televise international home games for Pakistan and every PSL game in Europe, New Zealand, the Caribbean, and North America.

Has the Pakistan Team Had Issues With their Jersey Sponsors?

Pakistan’s cricket team had a nasty run-in with their jersey sponsors before the recently-concluded ICC ODI Cricket World Cup (CWC) 2023. Players in the cricket team were unhappy about the PCB’s delay in paying their allowances and threatened to avoid wearing jerseys with corporate logos of sponsors.

Similarly, we may decline to participate in promotional activities and other events. During the World Cup, we won’t engage in ICC’s commercial promotions and activities either.

How Did Pakistan Unveil their Latest Jersey?

The PCB unveiled their latest main kit in Lahore, Pakistan on August 28, 2023. Their latest jersey is called the ‘Star Nation Jersey’, that has a darkened green base colour with star outlines and shades of light green from its central position. The PCB commented on the jersey through a news release:

The Star Nation Jersey signifies more than a mere piece of apparel; it embodies the profound connection between Pakistan’s cricketing heroes and their steadfast supporters. Drawing inspiration from celestial bodies, each star symbolises brilliance, aspiration, and the radiant glow of cricketing achievements. This design philosophy encapsulates the spirit of cricketing excellence, resonating deeply with every Pakistani cricket enthusiast

Zaka Ashraf was the-then PCB management committee chair and had this to say about the jersey release:

The Star Nation Jersey bears witness to the enduring bond between our cricketers and the passionate fans who stand by them through every match, …This jersey encapsulates our rich cricketing heritage and the luminous future that awaits.”

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